You Don’t Drive An Alpine A110, You Wear It

We’ve been lucky over the years to have had the chance to not only see a few Alpine A110s in the metal, but to actually drive them. As an office we’ve had this saying for a while that “you don’t really drive an A110, you wear it.” It’s somewhat of a running joke that has been tough to describe to outsiders. Any time the marque or model was mentioned, that phrase would come out and we’d all chuckle. That was until we decided to make a short film, the latest in our “Morning Coffee” series about what that experience is like.

The cockpit is so intimate, so snug, so perfectly purpose built that it’s akin to applying a wetsuit to yourself to go surfing. There’s a certain ritual to the way you have to prepare to get in the car, to turn the key in the ignition, the whole thing is just so personal.

This one is owned by our friend Jürgen Clauss, the man behind AlpineLab: “Sometimes, when stepping into my garage, and looking at my cars, I am surprised that it is already 30 years and the Alpine hasn’t worn out yet,” he explains from his German workshop that specializes in these small French sports cars. “I still like to look, drive, and work on these cars every day,” he says, “To me, it was always unique, always something special; you even had to have certain ergonomic prerequisites to drive an Alpine.”

You can visit Jürgen’s website to learn more about what he’s up to at

Drive Tastefully®


  1. Post By Mel Chanic

    Why be Normal when you can Drive Tastefully? Thanks to the Petrolicious team, i get my daily fix of PETROLICIOUSNESS.

  2. Post By MindDezign

    A W E S O M E…

  3. Post By mostrologo napoletano

    jewel ! great video !

  4. Post By Calum Kendrick

    How tall is too tall to fit in one of these things?

  5. Post By musaabr

    Real talk, I think I'm actually addicted to petrolicious.

  6. Post By Leo Jonkers

    Most beautiful sportscar ever build.

  7. Post By Fadhel Boukraa

    This video look like a pub for parfum

  8. Post By Craig Thomas

    I'm 55 and I still haven't ever seen an A110 in person.

  9. Post By Sexy Vegan

    What's the maximum height for the driver?

  10. Post By Caleb Carlson

    Does anybody know what track this was filmed on, and where it's at?

  11. Post By frank rs

    This is Amazing.

  12. Post By Dizzy Guy

    Who needs the hub

  13. Post By Lando DiCaprio

    well shot piece

  14. Post By New Yoko

    Too pretentious, unwatchable, dizzy.

  15. Post By Alex Lamas

    Love these Alpines!

  16. Post By nameisunavailable82

    Epic car!

  17. Post By Joshua D'Oliveiro

    Extremely gorgeous video, this is. Expresses so much about our automotive dreams without any words

  18. Post By sunlights0

    This was fantastic. Beautiful scenery! I feel i was very much pulled into the story through the music and filming.

  19. Post By Waqar Ghulam

    You guys should get Emmys for your videos.

  20. Post By Brennan McKissick

    Killer film again. I love seeing stuff like this to break it up from your usual stuff.

  21. Post By Dan Mai

    super cool car, I hated driving it in grand tursmo though haha

  22. Post By Marcomanseckisax

    The car is just an excuse for some pseudey photographic "art".

  23. Post By JamesK10turbo

    Every video you do on a car needs to have one like this afterwards. I loved it, well done!

  24. Post By Bevinkowser

    You put all that work into planning this, then you go and hire Michael J. Fox as your cameraman….

  25. Post By Classic Tax

    Geniales Video Jürgen. Perfekt!

  26. Post By Waqar Ghulam

    If u know about it them it was that quiet, was it?

  27. Post By ape_status

    pure driving. period.stunning.

  28. Post By tqdzwa maramba

    Bravo, Petrolicious, less produced than the last one. But you still need to slow down your cuts for these action videos. Just as the viewers eye is drawn into the scene, it's cut away into another scene and the music still felt a little intrusive. EVO's Dawn Raid video still wins for me over either of your morning Coffee productions.

  29. Post By kefkeuh

    I suppose a lot of Alpine lovers will see this clip. At the Eifel Rallye in Germany I saw somebody wearing a Alpine jacket, looks very fashionable. Does somebody know where you can buy it?

  30. Post By Art Racing

    This is an Alpine A108, not a A110.

  31. Post By Paul Zedic

    I have watched almost every video you have posted, this one is by far the best! Camera angles, colour, sound, total perfection. I got goosebumps watching it. I bow in the honour of artist achievement

  32. Post By Alessandro Giuzio

    This is not petrolicious

  33. Post By rousp1

    @1:38 What? You cheated all your viewers from hearing the sound of the gearshift?

  34. Post By chrisfi3d

    Petrolicious dominating as per usual

  35. Post By Jonny Rocket

    i´m not a friend of Alpine or Renault… but this … this is real – CARPORN – and i love it !!!

  36. Post By Daniel Bob

    What song was that in the video? Also where was that shot? Simply amazing !

  37. Post By vikSport

    Una Belleza…

  38. Post By Zulu Lovecraft

    music name?

  39. Post By Adam Allen


Comments are closed.